Promotion is a central activity in any business endeavour. In music, promotional activities make people aware of an event such as a festival or a concert. It helps increase more ticket sales and in bringing together music fans to the performances. There are different ways in which tour companies can use in the promotion of music tours. The budget and target audience mostly dictate the choice of one method over the other. In this article, read about some strategies of promoting musical tours and why this is important.
There are different strategies that tour specialist companies can deploy in promoting music concerts and events. These strategies may be divided into digital and mainstream. Digital promotional strategies include the use of social media and the internet. Promoters may create social media accounts to market a music tour. They could also make use of social media influencers to increase the coverage of the campaign. Creating a tour website or advertising musical concerts in popular sites helps increase the footprints of the shows hence attracting more show-goers.
Traditional media platforms such as newspapers and magazines are also great strategies depending on the target audience and the budget for the activity. Digital promotion is relatively cheap and may be feasible for tour companies keen on keeping costs down. However, nothing prevents tour planners from leveraging on both platforms to get the best of both worlds.
Importance of Tour Promotions
Tour promotion is an essential activity for musical tour specialist companies and artists. To begin with, effective promotions ensure that as many as possible potential attendees are reached out to. High attendances imply high ticket uptake hence more revenue for settling artists’ dues and other incidentals. Good promotion is also crucial as it attracts corporate sponsors and exhibitors who inject financial and non-financial assistance critical in making the concert a success. This helps cover unexpected shortfalls in revenues.